Export Compass uses AI to score 50+ global markets across 6 competitive factors — demand, growth, Canada advantage, FTA access, logistics, and risk — and returns the top 10, ranked, with branded PDF reports by email.
50+
Global markets scanned
10
Ranked markets per analysis
6
Weighted scoring factors
11
Canadian FTAs covered
How it works
Enter your product description (be specific — type, format, end-use). Optionally add your HS Code for more accurate tariff data. Canada is pre-set as the origin country.
Mercorama scans global import data, applies FTA advantage filters, weights 6 competitive factors, and returns the top 10 markets sorted by Export Score — in under 90 seconds.
Drill into each market card — trade stats, sub-scores, competitors, AI insight. Enter your email to receive a branded PDF report with all 10 markets and actionable intelligence.
Sample output
Every market includes an Export Score, FTA status, trade signals, competitor analysis, and an AI-generated insight — tailored to your product.
Germany
CETAMarket size
$2.4B
5Y growth
+6.8%
Tariffs eliminated on 98% of Canadian exports under CETA. High consumer spending, robust retail infrastructure, and strong demand for premium food and materials.
Japan
CPTPPMarket size
$3.8B
5Y growth
+4.2%
CPTPP delivers phased tariff reductions to zero on most Canadian goods. USD 4T economy with high import appetite for quality agricultural, industrial, and consumer products.
Vietnam
CPTPPMarket size
$680M
5Y growth
+14.3%
Fastest-growing CPTPP market. Rising middle class and rapid urbanisation driving import demand. Canadian goods benefit from zero-tariff access under CPTPP phase-in schedule.
Sample data shown for illustrative purposes. Actual output is customised to your product and HS Code.
Scoring model
The Mercorama Export Score is a weighted composite model built specifically for Canadian SMEs. It surfaces the markets where Canada already has competitive traction, not just the biggest economies.
Demand
Market size and receptiveness
Growth
5-year import growth trajectory
Canada Advantage
Canada's existing competitiveness
Market Access
Tariff environment and FTA status
Logistics
Distance, shipping, infrastructure
Risk
Regulatory and political risk
What's included
Every market receives a composite Export Score (0–100) weighted across 6 factors — demand, growth, Canada advantage, market access, logistics, and risk. Discrimination is built in; scores span the full range.
Unlike tools that show 3 options, Export Compass returns 10 ranked markets — a mix of established destinations and high-growth emerging economies. More choices, better decisions.
Every market shows whether a Canadian FTA applies, which agreement covers it, and the resulting tariff rate. No manual FTA lookup needed — it's baked into the score.
Each market shows market size in USD, 5-year import growth, Canada's existing export share, top competitor countries, and an AI-generated 120-word market insight.
Receive a professionally designed Mercorama PDF in your inbox — all 10 markets with score breakdowns, trade stats, AI insights, and cross-tool links in one shareable document.
Enter your product description and optional HS Code. Click analyze. Get a ranked, scored list of 10 global markets — ready to explore, share, or act on immediately.
Get access to Export Compass along with all other Mercorama tools. View full pricing →
Complete your export workflow
Go deeper on 3 FTA markets with full AI snapshots — market size, demographics, spending trends, tariff notes, and risk flags.
Classify your product to the correct HS Code with GRI-based reasoning and estimated duty rates for your target country.
Go from product description to HS Code, Incoterm, and signed export contract in one four-step guided workflow.
FAQ
The Export Score (0–100) is a weighted composite: Demand (30%), Growth (20%), Canada Advantage (20%), Market Access (15%), Logistics (10%), and Risk (5%). Each factor is scored by AI based on publicly known trade patterns, FTA schedules, and import statistics. Scores are intentionally spread across the range — a score of 70+ signals a strong opportunity.
All 11 active Canadian FTAs: CETA (EU), CPTPP (Asia-Pacific), CUSMA (US/Mexico), CKFTA (South Korea), EFTA (Iceland, Norway, Switzerland, Liechtenstein), CCOFTA (Colombia), CCRFTA (Costa Rica), CPAFTA (Panama), CHFTA (Honduras), CIFTA (Israel), and CPEFTA (Peru). FTA status is factored into the Market Access score and shown on every market card.
Export Compass generates AI estimates based on publicly available trade data, FTA text, and HS code schedules. Import values, growth rates, Canada export share, and tariff rates are illustrative estimates, not live data feeds. Always verify specific duty rates and market conditions with a licensed customs broker and your local Trade Commissioner Service before acting.
Yes — entering your HS Code significantly improves tariff accuracy and enables more precise FTA matching. If you don't have your HS Code, use the Mercorama HS Code Assistant to classify your product first, then return to Export Compass with the code pre-filled.
A Mercorama-branded PDF with all 10 markets, each including: country, FTA status, Export Score, trade stats (market size, growth, Canada share, tariff), top competitor countries, AI-generated insight, and sub-score breakdown across all 6 factors. Plus a cross-tool section linking to FTA Diversify, HS Code Assistant, Deal Wizard, and Deal Summary Generator.
Stop guessing which markets to enter. Let Export Compass score 50+ global opportunities and surface the ones where Canada already has an edge.
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